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RFQs·6 min read·7 June 2026

The RFQ Is Where Vague Sellers Get Found Out

A clean RFQ worksheet with specifications, quantities, certificate requirements, and delivery notes.
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Philip Jojo Montford

Author, Energy Services Sales Cookbook

The moment a buyer says "send quote," many beginners rush.

They think speed means professionalism. Sometimes it does. But in technical sales, sending a fast wrong quote can be worse than asking three careful questions.

An RFQ is not only a request for price. It is a request for a usable answer.

A quote is only as good as the information behind it

If the buyer wants a valve, you may need size, class, material, end connection, standard, pressure-temperature rating, quantity, application, certificate requirements, and delivery location.

If the buyer wants calibration, you may need equipment type, range, accuracy, quantity, location, on-site or lab requirement, due date, and whether accredited calibration is required.

If the buyer wants HSE training, you may need topic, number of participants, site location, training standard, language, certificate format, and schedule.

If the buyer wants manpower, you may need trade, qualification, duration, shift pattern, site requirement, medicals, safety training, and mobilization date.

Vague inputs create vague quotes. Vague quotes create rework.

Procurement cares about comparison

Procurement teams often need to compare offers fairly. That means the quote must show what is included, what is excluded, how long the price is valid, delivery time, payment terms, taxes, warranties, and technical assumptions.

CIPS procurement guidance emphasizes clear specification and structured tender evaluation. That is a clue for salespeople: if your quote cannot be evaluated cleanly, it may not move.

The beginner's RFQ rule

Do not forward confusion.

If the buyer's request is incomplete, ask politely for missing details. If the supplier's quote is incomplete, ask the supplier to clarify before you send it. You are not delaying the deal. You are protecting the deal from avoidable rejection.

What the Cookbook gives you

The Cookbook includes RFQ intake logic because this is where real sales discipline begins. A beginner who learns how to collect the right information becomes useful to both sides: the buyer gets a better quote, and the supplier wastes less time guessing.

That is a quiet but powerful advantage.

Worth reading

This is a preview of the kind of thinking inside the book.

The full framework — 20 chapters, 60+ tools, practical outputs for every chapter — is available now.

Get the Cookbook